The media ecosystem changes constanstly and with increasing fragmentation of those media entities, the standard public relations agency model doesn’t allow PR practitioners to cultivate editor relationships as they used to. The ESSE method addresses this real and on-going dilemma. With an established network of hundreds of media experts nationwide, ESSE aligns its clients with their desired target media by assigning media experts with those specific media relationships, no cold calls here. ESSE works with major media in all categories and genres, including print, digital, radio, tv, and the growing subcategories within them: YouTube and social influencers, and contributing writers, floggers, and bloggers.
It is no secret that a great event can create amazing experiences, lasting memories, and can even put a company on the map, a great event can re-energize stakeholders, connect a product to a greater purpose, and to this day is one of the most valuable ways to humanize a brand.
Some of the world's most recognizable names have entrusted ESSE to build event experiences for their clients, customers, or guests. From Wells Fargo, to Banana Republic, to celebrities including Al Pacino, and Kate Bosworth, have all looked to ESSE to make them shine.
ESSE can't take all the credit however, we know what we do best and we hire only the best for everything else. From caterers, to venues, event planners, to brand sponsors and partners, we are prepared to support both large and intimate corporate and branded events in Los Angeles, San Francisco, and NYC.
Communication strategy begins with your brand’s story, don’t expect anyone to listen if you don’t have a good story to tell. All ESSE campaigns begin with an intensive strategy focused on developing your narrative – your story. What do you have to say? Who are the characters? Where are you going? How will you tell it? By way of media, events, influencers? ESSE helps you define your brand and shine in a convoluted world.
ESSE is uniquely positioned to represent talent and celebrity formed businesses and endeavors. Having cross pollinated the entertainment and startup community with several successful companies and startups, ESSE been the propeller to businesses and new projects for celebrities including Al Pacino, Ricky Gervais, Sarah Jessica Parker, Dita Von Teese, Jon Paul Gauite, Topher Grace.
Visual Examples below – Campaign Concepts
ESSE designs custom influencer programs focused on connecting your brand, product, or service with key individuals that have influence over your target market. The brand alignment and cross-promotion programs can serve as an immediate catalyst for brand recognition, attachment, and customer loyalty. From celebrities, to political figures, industry leaders to bloggers and Instagram moguls, influencer programs are a powerful tool in growing your brand within a particular demographic.
Women have tremendous spending power in America today—and it’s only growing. Market estimates of their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. It is estimated that women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in U.S. history—compelling insight for anyone curious about who’s keeping the U.S. economy going these days.
ESSE knows that any given marketing message will impact a man differently than it may a woman; not surprisingly a recent survey revealed 91% of women feel advertisers don't understand them. ESSE, partnered with progressive consumer research and on-going relations with the nation's highest ranked media, tailors marketing, advertising, or public relations campaigns to resonate with a woman's intellect, interests, and inclinations. SHE is THE target customer and ESSE is your medium to reach her.
Click here to find out more.
Great content should educate, inform, entertain, and above all, speak to your target audiences. It is the foundation to a great marketing & PR campaign. For this reason ESSE recognizes that media relations and content development are not of the same skill set; ESSE works with a wide rolodex of copywriters, journalists, and editors to develop marketing collateral that is creative, persuasive, and a key driver in communicating with your target media and customers.
ESSE works with companies to better understand both their own industry as well as their target customers. No assumptions should made when we live in an age of big data and real time customer analysis. Proud partners with today’s top research institutions, ESSE works with AdAge, IBISWorld, Nielsen, and several others to provide our client’s with rich data, extensive white papers, and valuable insights which in turn, we integrate into comprehensive and thoroughly crafted communication strategies.