ESSE was hired to create and execute the U.S. premiere for Wilde Salome. The film's leading man and Director Al Pacino, captured audiences at the 2011 Venice Film Festival. Mr. Pacino and Producer Barry Navidi, agreed that maintaining the integrity of the film for the U.S. debut would require more than just the ordinary Hollywood red carpet, the duo saw San Francisco as a cultural art hub that would appreciate the film's theatrical nature, becoming the stage for the premiere.
A rare opportunity in itself to host an actor and visionary of of Mr Pacino's caliber, ESSE aimed to create an event that San Francisco would always remember. ESSE designed and executed the entire evening from the film's unveiling at the famed Castro Theater to the post soiree at the world renowned Fairmont Hotel. Securing national press including the Wall Street Journal, Huffington Post, San Francisco Chronicle, CBS, NBC news, ABC, Hollywood Reporter, Wilde Salome became the year's most anticipated event.
350 VIP guests attended the historical Castro venue for the premiere, among them: the one and only Al Pacino, the fashion visionary Jean Paul Gaultier, actress Dita Von Teese, as well as Joane Chenn, Peter Coyote, Robin Williams, along with SF notable figures Gavin and Jennifer Siebel Newsome, Randy Zuckerberg, and film enthusiasts alike.