Women have tremendous spending power in America today—and it’s only growing. Market estimates of their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. It is estimated that women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in U.S. history—compelling insight for anyone curious about who’s keeping the U.S. economy going these days.
ESSE knows that any given marketing message will impact a man differently than it may a woman; not surprisingly a recent survey revealed 91% of women feel advertisers don't understand them. ESSE, partnered with progressive consumer research and on-going relations with the nation's highest ranked media, tailors marketing, advertising, or public relations campaigns to resonate with a woman's intellect, interests, and inclinations. SHE is THE target customer and ESSE is your medium to reach her.
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