ESSE was hired to create and execute the U.S. premiere for Wilde Salome. The film's leading man and Director Al Pacino, captured audiences at the 2011 Venice Film Festival. Mr. Pacino and Producer Barry Navidi, agreed that maintaining the integrity of the film for the U.S. debut would require more than just the ordinary Hollywood red carpet, the duo saw San Francisco as a cultural art hub that would appreciate the film's theatrical nature, becoming the stage for the premiere.
A rare opportunity in itself to host an actor and visionary of of Mr Pacino's caliber, ESSE aimed to create an event that San Francisco would always remember. ESSE designed and executed the entire evening from the film's unveiling at the famed Castro Theater to the post soiree at the world renowned Fairmont Hotel. Securing national press including the Wall Street Journal, Huffington Post, San Francisco Chronicle, CBS, NBC news, ABC, Hollywood Reporter, Wilde Salome became the year's most anticipated event.
350 VIP guests attended the historical Castro venue for the premiere, among them: the one and only Al Pacino, the fashion visionary Jean Paul Gaultier, actress Dita Von Teese, as well as Joane Chenn, Peter Coyote, Robin Williams, along with SF notable figures Gavin and Jennifer Siebel Newsome, Randy Zuckerberg, and film enthusiasts alike.
ESSE was hired to launch Actor Topher Grace’s media site, Cereal Prize.
Cereal Prize is a pop-culture enthusiast heaven for recuts films, Hollywood insider clips, and never before seen material. Rivaling a “BuzzFeed” media genre, ESSE’s task was not just to expose the site but set it apart for its unique spin as a celebrity authored media source and something that could ultimately bring fans closer to the celebrity world.
The media ate it up. From Entertainment Tonight, to Hollywood Reporter, Entertainment Weekly, Just Jared, Perez Hiltion, Mashable, TheWrap, Huffington Post, USA Today, the list goes on, all naming Cereal Prize to set the tone for the future of celebrity driven content.
ESSE didn’t stop there, we knew to make it stick we had to get in with the “geek” media. We worked with Mr. Grace to develop exclusive content for sci- fi and film specific blogs. Cereal Prize quickly gained a reputation and fan favorite recognition among various niche media with more than 1.4 billion impressions in month one.
WeTheAdorned offers exclusive access to the hottest limited edition fashion jewelry collections, worn by your favorite celebs and offered to members at insider prices. Sarah Jessica Parker will highlight a different luxury designer each week to website members.
ESSE launched a national media campaign for the voice to social media app, Just Sayin’. Co-founded by comedian Ricky Gervais and CloudTalk voice technologies, ESSE aimed to walk a fine line between both entertainment and social media specific media. ESSE launched the app with appearances on The Conan O'Brien Show, Late Night with Jimmy Fallon, The Ellen DeGeneres Show, Good Morning America, as well as Enterntainment Weekly, Hollywood Reporter, The New York Times, USA Today, Mashable, TechCrunch and helped deliver upwards of 500,000 downloads, with on-going social media driven campaigns. The frenzy ultimately led to a partnership with Twitter, providing on-page API integration for Just Sayin’, to date only a handful of applications are Twitter API approve.
"Dove provides skin care, hair care, body lotions, hand creams, body wash, bar soap and deodorant. Visit the Dove® site to see our entire line of hair and skin care products as well as beauty tips and advice."
Footcandy Shoes is a leading luxury shoe retailer offering the world's best in women’s footwear. Since its conception in 2002, Footcandy has grown into a household name. Their exclusive label stock includes brand powerhouses such as Christian Louboutin, Jimmy Choo, Manolo Blahnik, Chanel, Tory Burch, Rebecca Minkoff, Oscar De La Renta, among others.
Footcandy has four locations in Delray Beach, FL and Northern California's Sonoma, Saint Helena, and Walnut Creek. Fashionistas and shoe connoisseurs alike have dubbed Footcandy Shoes a destination shop for luxury shoes, voted the #1 Independent Retailer in the U.S. by Women’s Wear Daily and Footwear News; attracting notable fashion icons like Victoria Beckham and Eva Longoria.
After 10 years and successful chain of brick and mortar stores, Footcandy decided it was time to widen their revenue stream by capitalizing on the $8 billion online shoe business. Footcandy shifted their focus from retail expansion to their e-commerce site, positioning www.footcandyshoes.com as the core of their business model, and hiring ESSE PR to help them do so.
After 10 years of positive growth, Footcandy decided it was time to leverage their chain of successful bricks and mortar stores into a wider revenue stream by partaking in the $8 billion pool of online sales.
"You create it, we make it. Let your inner chef run wild with an unlimited selection of premium toppings, limited only by your culinary imagination and creativity."
"Partially inspired by co-creator Mike Judge's experiences as a Silicon Valley engineer in the 1980s, this comedy series follows the misadventures of introverted computer programmer Richard and his brainy friends as they attempt to strike it rich in a high-tech gold rush. They live together in a Bay Area startup incubator loosely run by self-satisfied dot-com millionaire Erlich, who lets them stay in his house rent-free in exchange for a stake in the projects they invent there. But when Richard develops a powerful search algorithm at his day job, he finds himself caught in the middle of a bidding war between his boss -- whose firm offers Richard an eight-figure buyout -- and a deep-pocketed venture capitalist." - Google.
"Bloomingdale's is an American upscale chain of department stores owned by Macy's, Inc."
"The University of California, San Francisco Medical Center is a hospital in research and a teaching hospital in San Francisco, California." - Wikipedia
"sse is a full-service communications firm."
"The Bar Method is the premier bar-based workout. The Bar Method is a fun, safe, body reshaping series of exercises completed in one-hour class." - BarMethod.com
"Banana Republic is a clothing and accessories retailer owned by American multinational corporation Gap Inc." - Wikipedia
Testimonials for ESSE.
"Modern Californian-Italian flavors meet decor recalling the Gold Rush era in a cozy 2-story space." - Google.
Hawaii-born, NYC-based fashion designer Malia Mills is widely regarded as the pioneer of body-conscious swimwear — a distinction that earned her a CFDA induction in 2008. Mills’ namesake swim line consists of simple, streamlined swimsuits that respect the unique contours of women’s bodies.
ESSE partnered with the fashion rebel female brand to open up the esteemed Los Altos star, marking their sixth store launch nationwide.